batch 001 · mali, west africa
one ingredient.
soft enough to melt
in your hands.
naa is unrefined shea butter sourced directly from the women of Kebeni. no additives, no bleaching. and we publish exactly what we paid the producers.
shop batch 001stay in the loop.
why naa exists
"the women who harvest shea do the hardest work. they should see the most reward."
most beauty brands that sell shea butter know exactly how little their farmers earn. they just don't tell you. naa publishes every number — what the women who harvested this shea were paid, what it cost to make, and what we keep. every batch.
our storynothing added.
published per batch
or shortcuts
the journal
nāfolo — shea, supply chains,
and west african plants.
supply chain
they banned shea nuts & the women paid for it
export bans, price crashes, and why transparency has to come from the bottom of the chain.
read on substack →
building naa
women's gold, shea butter
on building naa while losing everything else.
read on substack →
botanical
50,000 hands
on Centella asiatica, Madagascar, and what's lost in translation.
read on substack →